Natural Sciences Annotated Bibliography in CSE Format

Challenge C, Editor. 2009. The archaeology of rock-art. Cambridge (I-J): Cambridge university Press. 373 p. Dry. Christopher Chippendale Is an archaeologist from the United Kingdom. He currently holds the honored position of Reader In Archaeology at the university of Cambridge, UK. He Is world renown and highly respected In the fields of anthropology and archaeology for his Orlando works and studies on stone hinge, rock formations and rock art.The primary Intent of this title Is to Inform the deader on various forms of artistic expression our ancestral cultures left behind for us. This title establishes uncontested observations and methodologies for research and documentation of rock archaeology. This Is relevant to my theme for two primary reasons. Firstly, it provides a general timeline that establishes the first known discoveries of culture in the Neolithic period. Second, this title also provides well documented examples of cultural development throughout the Neolithic period tha t will support my topic.The entry that this title most related to is The History of Music by Morley, 201 3. Both authors use widely accepted methods for their research and dating methods, therefore no competitive views really exist between them. The primary difference is that this text deals with rock art and Morley focuses on musical instruments. Feminine G, Editor. 2001. Archaeology at the millennium. New York (NY): Springer Science. 494 p. Dry. Gary Feminine is an archaeologist from the united States.He is currently the Curator of Micronesian and Central American Anthropology for Chicago&s Field Museum of Natural History. Dry. Feminine is known for his work in the development of an archaeology survey, as well as his research in he Cacao Valley in southern Mexico. Dry. Feminine asserts that the purpose of this title is not to redefine accepted theories and facts in anthropology and archaeology, but to consolidate them all into a single reference source. This is a compilation of an thropological data and theories as it stood during the new millennium.This text will assist me in providing relevant archaeological findings and anthropological theories on the topic of the foundation of Neolithic cultural leisure. This text Is similar to Dry Hanks and Dry Lending 2009 title, Social complexity In prehistoric Eurasia. The primary difference is the scope of Dry. Feldman Is much broader In the exploration of a wide variety of topics, while Dry Hanks and Landlord provide a more detailed look at relevant finds In and around the Eurasian steppe. Brochette M. 2012. Multinational emergence of mobile pastoralist and monologue Institutional complexity across Eurasia.Current Anthropology. 53(1 1: 2-38 p. Dry. Michael Brochette Is one of the leading researchers In the world for bronze age central and eastern Eurasia. HIS focus is often towards the pastoral and migratory cultures and how they spread new technologies and customs. The famed silk road of the old world runs right ac ross the Eurasian steppe and is attributed by Dry. Affricate as a major conduit between the mixing of eastern and western cultures. I will show correlation between the density spread of new cultural identifications through the pastoral and nomadic tribes.I will differentiate the locations of early stationary agriculture from the pastoral communities so I can focus on the cultural development of each subject appropriately. Hanks and Lending echo many of the same notions on spreading culture through pastoralist. They also tend to focus on the fertile crescent and Persia more than Dry. Affricate. Additionally he is more focused on the pastoral immunities contributions to the domestication of crops and animals as oppose to the culture as a whole. Hanks B and Lending K. 2009.Social complexity in prehistoric Eurasia. Cambridge (I-J): Cambridge University Press. 412 p. Dry Hanks and Dry. Lending are Professors at the University of Pittsburgh, PA. Dry Lending is very well known for her expe rtise in ancient and eastern art across the Eurasian steppe. Dry. Hanks has a broader view of the societies themselves and how they developed into complex societies. This title will explore both the art and societies of ancient times in Eurasia. The claims here are in support of the correlation between art and the development of complex societies.This adds significant value to my topic as it attempts to define the catalyst for cultural development. I will also be able to align the theories postulated by Doctors Chippendale and Morley. Their titles also claim a clear correlation with cultural leisure and social domestication. The obvious difference between the three books is that Dry. Chippendale focuses on rock art, Dry. Morley on music and this title provides a broader overview. Morley l. 2013. The prehistory of music: human evolution, archaeology, and the origins of musicality. Oxford (I-J): Oxford University Press. 464 p.Dry. Lain Morley is a lecturer in paleontology's for the Un iversity of Oxford. He also tutors and lectures on the topics of the evolution of human cognition, human evolution, archaeology, anthropology, and cognitive and evolutionary anthropology. His primary focus for his research is the origins of human cognition and culture. This title attempts to show correlations between music and language in regards to our human ancestors. His belief is that language and music would have basically come into existence either at he same time or for the same reasons during different times.This claim supports my theory that a paradigm shift occurred when humans settled, permitting more leisure, and I believe the development of artistic and cultural identities. This entry also goes into great detail for the opposing arguments surrounding some controversial flutes. Dry. Chippendale focuses in a similar way on a different side of cultural development by exploring rock art. Dry. Chippendale has a more data focused reference and Dry. Morley is a mix of data and well establish references that support his hypothesis.

Coca-Cola and Its Global Marketing Strategies

Coca-Cola is a company that is known worldwide for its product. It is a drink that spans all ages, colors, races, and countries. The Coca-Cola Company is the world’s leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups. The world’s headquarters are located in Atlanta, Georgia, with many other locations around the country. The Company and its subsidiaries employ nearly 31,000 people around the world.Syrups, concentrates and beverages bases for Coca-Cola, the company’s flagship brand, and over 230 other Company soft-drink brands are manufactured and sold by the Coca-Cola Company and its subsidiaries in nearly 200 countries around the world (Virginia, 1). The company has been around for over 100 years, and has used this time to perfect its marketing strategy. The success of the company was built on many people with the great business knowledge and know-how to take a simple drink, and make it into a symbol that represents h umanity.This paper will focus on not only the globalization of Coke, and Coke as a company, but also what advertising and media strategies have been used to help in the discourse of its globalization. Coca-Cola is an internationally recognized drink, popular in many countries throughout the world. The company that produces the soft drink has an interesting way of distributing it around the world, which many people may not realize. You don’t get exactly the same Coke in India that you do in the US, because bottling of the drink is franchised.What occurs is the following: the company produces a concentrate with the patented formula for Coca-Cola. This remains the same wherever you purchase the product. This concentrate is then sold to companies who have purchased franchises to bottle Coca-Cola in their area. Each bottling company adds water and whatever sweeteners are used for that specific type of coke. Slight variations may occur if the bottlers don’t conform to standa rds of production. For instance using less of the concentrate than is recommended, or changing the type of sweetener used.Though the formula for Coca-Cola concentrate doesn’t change, there can be slight differences in sweetness since bottling agencies may change the amount of sweeteners used to fit the local population’s palate, and some versions of the cola are said to be sweeter or sharper in other countries. The United States has seen, especially in countries close to Mexico, a rise in the amount of Mexican Coca-Cola imported into the US and sold at a number of Mexican and Latin or South American grocery stores. Cola aficionados say there are differences between south of the border and American produced versions of the drink.They cite the fact that most Mexican bottlers add cane sugar instead of corn syrup to the formula for Coca-Cola and many people prefer the Mexican version, though at first the taste can be a little unusual. Since the cost of importing sugar cane to the United States is expensive, bottlers import the drink from countries where it’s abundant or use substitutes like corn syrup which is subsidized by the government as well (Hays, 47). Thus the main difference is the way in which the formula for Coca-Cola has ingredients added to it from one country to another.The type of water used also may create a major difference in both taste and safety. Some countries, particularly emerging countries with high levels of pollution have been under investigation for producing Coca-Cola with alarmingly high levels of pesticides. In 2003, for instance, a government independent investigatory agency in India found that water filtration was not ridding the water of substances like DDT and Marathon (Allen, 182). Several soft drinks in India, including Pepsi, were found to have toxic and unsafe levels of these chemicals.This led to a decline in sales in Coca-Cola that lasted for several years, and an outright ban on selling Coke in certain p arts of India for a short while. Technically water filtration should eliminate most of these chemicals, but the presence of higher amounts of the chemicals in certain areas may mean filtration methods aren’t adequate to the task. Coca-Cola has defended their product and claims they test all their soft drinks, wherever produced, to make sure they meet safety standards (Coca-Cola, 1).They also stand by the formula for Coca-Cola though they do recognized small differences in taste when it is bottled outside of the US. Although the taste differences are often involuntary, in many cases the taste differences between countries and regions have helped locals adopt the Coca-Cola flavors. As a result, Coca-Cola can capitalize on its growth and spread its product base even further. In order to appeal to countries that did not adopt the standardized Coca-Cola Flavors, the company decided to expand its product lines in order to appeal to foreign countries that did not have the same taste characteristics as the United States.In order to do this it developed new flavors of water, teas, juices, sports drinks and energy drinks to appeal to a larger number of people. In some cases they acquired existing companies that already had a loyal customer base and even developed some of its own products by tweaking existing recipes or creating new drinks all together. For example, in Asia soy drinks are much popular than carbonated beverages. To combat this Coca-Cola also offers its own soy beverage in the regions where as in the United States it’s very rare to see soy drinks produced by Coca-Cola (McKay, 22).This adaptation strategy has allowed greater flexibility to consumer’s tastes and growth in the company’s market share of the non-alcoholic beverage industry. Coca-Cola places its product globally depending on several conditions. The first level that needs to be examined is the macro level including Coca-Cola’s choice of continents, countries and geographic regions. Population and the proximity of natural resources to that population are the first things that Coca-Cola considers when entering new territories.If the region does not have a large enough population to purchase enough of their beverages they will focus more on regions that do. Also, if it is not efficient or cost effective to produce drinks within the country or region the company either looks elsewhere to bottle its beverages, imports its products or moves refrains from focusing on this region all together. In countries that do not have abundant resources such as sugar cane and corn syrup, it increases the cost to produce the beverage because supplies must be imported (.The Coca-Cola Company will also consider the proximity of bottling plants to the region its promoting its products to. Either the company will purchase or build a plant to cut down on costs or contract with local bottlers to sell its product to. In some cases Coca-Cola may have even establish it self in neighboring countries because it may already inhabit locations with similar cultures and preferences. Within these regions that Coca-Cola decides to inhabit, it also must choose an area that their products have the best chance of reaching the consumer.The Coca-Cola Company sells its products to bottling and canning operations, distributors, fountain wholesalers and some fountain retailers. These then distributes them to retail outlets, milk bar and corner stores, restaurants, petrol stations and newsagents. The Coca-Cola Company uses the intensive distribution strategy. The business's products are sold in almost every outlet including small shops, restaurants gas stations, schools, sports venues and vending machines. Depending on the level of popularity and extensiveness, Coca-Cola will choose areas that will have the best opportunity to sell.With these sales comes increased customer awareness and brand loyalty. The final thing that Coca-Cola must do is recognize local laws and regulations. Coca-Cola adopts a standardized practice for areas that are similar which makes it easier for Coca-Cola to distribute and sell its products (Allen, 82). In some foreign countries however, many of the taste preferences are determined by local laws, ancient religions or the countries culture. When these characteristics differ from the standard Coca-Cola model, the company adapts its products are marketing strategies to adhere to regulations and cultural norms.Coca-Cola decides if it’s then cost effective and possible to enter the market without significant barriers or alterations to its brands flavors. If the barriers are too large, the company is likely to pursue other locations. The company's beverages are generally for all consumers. However, there are some brands, which target specific consumers. For example, Coca-Cola's diet soft drinks are targeted at consumers who are older in age, between the years of 25 and 39. PowerAde sports water targets those who a re fit, healthy and participate in athletics.The Winnie the Pooh sipper cap Juice Drink targets children between the ages 5-12. This type of market approach refers to market segmentation. The Coca-Cola Company when advertising has a primary target market of those who are 13-24, and a secondary market of 10-39 (Coca-Cola, 3). In order for these beverages to reach the target markets, Coca-Cola needs to use a medium that will best reach these consumers. If advertisements are not reaching the right age group or in the tight places, sales will drop and the brand image will be damaged.For example, when advertising Diet Coke, Coca-Cola primarily advertises with in-print ads, billboards, fast food restaurants and the radio. They understand that this age group is likely to have children and spend a lot of their time driving, feeding their children and spending time at home (GSCE, 1). By using these methods they increase the chance of being exposed and having their products used. In order to reach the young adults and teens they use the internet, television and popular events such as concerts and sporting events to advertise their products.Coca Cola has researched and found that the majority of time teens spend is online or spent watching their favorite television programs. Unlike the older generations, younger generations are more likely to be electronic savvy and read less of in print advertisements. Internationally, Coca-Cola has adopted a global strategy that includes sponsoring professional sports leagues, music artists or groups and the Olympics. For example the company advertises with the NBA, World Cup Tournaments, the NCAA and popular music groups such as Maroon 5 (McKay, 13).Coca-Cola pays several million dollars in order to have the exclusive rights to advertise or partner with these events. Although it an expensive way to advertise, its benefits extend far past the cost of advertising. Millions of viewers worldwide tune into or watch these events and the bra nd exposure is enormous. Viewers are exposed to the brand and the Coca-Cola brand becomes synonymous with that popular athlete, league or artist. By paying these popular athletes and stars to endorse their products, they influence millions to buy or try the Coca-Cola brand.From there it’s up to Coca-Cola to keep the consumers to continue to use its products. In conjunction with their advertising strategy, Coca-Cola also uses specific promotions and strategies in order to gain sales. Internationally, many of these methods are similar to those found in the United States. Whether it’s to gain a first time customer, getting them to switch from other brands or keep them loyal to Coca-Cola, the company uses strategic self-selection. They purchase shelves in big departmental stores and display their products on shelves in an attractive style.Most times Coca-Cola pays more to have their products on shelves that are easier to reach and are more likely to be seen than the shelve s that other companies use. Coca-Cola is one of the leading companies to take advantage of end caps and special racks that they give to outlets to promote specific products. Often time’s salesman of the coca cola company positions their freezers and their products in eye-catching positions. Normally they keep their freezers near the entrance of the stores or in high traveled areas.The company recently introduced a revolutionary electronic vending machine that has hundreds of Coke flavors on hand that even can be mixed from one single machine. The machine is called the â€Å"Freestyle† and offers a totally new and innovative approach to the standard vending machines (Coca-Cola, 1). The company also does sponsorships with different college and school's cafes and sponsors their sports events and other extra curriculum activities for increasing market share among younger demographics. The majority of the Coca-Cola Company's products are sold in retail stores, convenient st ores, petrol stations etc.Although the pricing methods/strategies are set by those the company sells to, it does suggest specific guidelines and have some restrictions on pricing and trade. For example gas stations and convenient stores usually sell Coca-Cola products at a fixed price, where restaurants have more freedom on what they can charge. In a majority of places competition-based pricing is used. Coca-Cola products are usually priced below, above or equal to its competitors' prices. For example, during Easter (2010) sale periods the average price for a 2 liter Coca-Cola was 1. 7 and a 2 liter Pepsi bottle sold for 1. 83 on average (Virginia, 3). In order to generate more sales and clear additional product, Coca-Cola also adopts a discount price strategy. Coca-Cola products are often marked down during sale periods and special occasions. For example Coca-Cola often will send out coupons for an amount to be taken off the cost of a specific product or allow the markdown below MA P pricing to make room for new sales or products. One of the most obvious pricing strategies Coca-Cola uses is psychological pricing.Often times there advertised prices end in seven or five, which is below other competitors such as Pepsi. The Coca-Cola Company also gives trade incentives to its retailers to generate more revenue. For example, the company will send free samples and product to have events which allow consumers to try a product for nothing. As a result of this by this these retailers and middle man push their product in the market following â€Å"Seen as sold†. Lastly, the Coca Cola Company changes their product prices according to the season. For example, summer is supposed to be a good season for beverage industry in Pakistan (Hays, 96).So in winter they reduce their prices to maintain their sales and profit In essence, the examples above reveal that global marketing is not necessarily an all or nothing proposition. The Coca-Cola Company has the freedom to cho ose from many possibilities on the spectrum from total standardization through to complete customization. Clearly there are circumstances where they can gain competitive advantage through increased standardization of products and marketing, especially with respect to keeping costs down and building brand power.On the other hand, in conditions where national market differences are more marked, this strategy would harm the company and its reputation. By making standardization decisions using target market conditions as its starting point, the company insures that in the long-term customers are being offered what they want. Although Coca-Cola can seemingly gain a great deal from a standardized agenda, its decision to combine global and local resources is ultimately more long-standing in a market where national customer differences are influential.Coupled with strategic pricing and being a low cost leader, the Coca-Cola Company has enjoyed over a hundred years of success which continues to grow every day. The company uses its branding power and size to promote its products even further, which influences even more consumers to try the brand or switch from previous used brands. Regardless, Coca-Cola has been extremely successful in their international marketing mix and continues to dominate global beverage sales.

Balance sheet Essay

According to the depreciation rates used by the company and described in the Production Cost Report, if a company adds 50 new workstations at a cost of $250,000 each and also spends $5 million for an addition to its assembly plant to accommodate the new workstations. According to the cost allocation methods used in the company’s accounting system and described in the Help section for the Operations Report for any of the four geographic regions, if a company spends $5 million to advertise its camera lines in North America, assembles and ships 300,000 entry-level cameras and 200,000 multi-featured cameras to its North American dealers, derives revenues of $80 million from its sales of entry-level cameras and $120 million from the sales of its multi-featured cameras in North America, then 50% of the $5 million in advertising expenditures will be allocated to the costs of advertising for entry-level cameras and 50% will be allocated to the costs of multi-featured cameras. 70% of the $5 million in advertising expenditures will be allocated to the costs of advertising for entry-level cameras and 30% will be allocated to the costs of multi-featured cameras. the per camera advertising costs for both entry-level and multi-featured cameras will be $10.00. 40% of the $5 million in advertising expenditures will be allocated to the costs of advertising for entry-level cameras and 60% will be allocated to the costs of multi-featured cameras. the per camera advertising costs for entry-level cameras will be 50% larger than the per camera advertising costs for multi-featured cameras.

Explanatory of The Inheritance of Loss by Kiran Desai Essay

Explanatory of The Inheritance of Loss by Kiran Desai - Essay Example Jemubhai Patel is an embittered judge, wounded by his past, which holds both hurtful and glorious memories. It is ironic how much love he can shower on an animal, his pet dog, while he regards other people with distrust. He has shut himself off from all human contact. Sai is the youthful granddaughter who somehow tames Patel’s otherwise dark persona with her feistiness and curiosity. She reminds him of himself when he was a youth. Sai is one person who gives hope that her grandfather will ultimately come out of the tough shell he has built around himself. The cook, Biju’s father is the traditional, superstitious and chatty helper awed by the allures of modernization and is bent on his son to realize the American dream. It is through this cook’s voice that the reader learns a parallel story about love and loss. Patel’s neighbors, Lola and Noni are Anglophiles who might be savvy readers of V.S. Naipaul but who are, perhaps, less aware of how fragile their own social standing is--at least until a surge of unrest disturbs the region. The title of the book is so intriguing. When one hears of an inheritance, it is usually something so precious, so cherished that the next generation anticipates it to be bequeathed with pride and honor. Desai’s Inheritance of Loss truly reflects her adeptness for irony. True, the pathetic state of loss can be inherited and may be passed on to future generations, but how can anyone anticipate such a dreadful fate? The story is delivered in such a compelling way that the reader understands the process of loss of cultural identity being passed on from the elders to the young. The book tells of different stories but anchors its base on Kalimpong in the at the foothills of Mount Kanchenjunga in the northern Himalayas, specifically in the decaying cottage named Cho Oyu, the household of Jemubhai Patel, who lives with his granddaughter, Sai and his beloved dog, Mutt. The

Comparison of the movie Jane Eyre and the book Jane Eyre Essay

Comparison of the movie Jane Eyre and the book Jane Eyre - Essay Example Jane Eyre is an ardent and strong personality, the carrier of the spontaneous protest against any oppression. In the childhood she openly rises against the rich and hypocritical aunt and her severe, spoilt son. In thw shelter, in conversation with mild and patient Helen Burns, she expresses an idea of necessity of resistance: When we are struck at it again. I must dislike those who, whatever I do to please them, persist in disliking me; I must resist those who punish me unjustly (Bronte 1922). In the movie we see another picture: Jane wants to help her friend and let cut her hair to share her friend's fate. Here we see only Jane's high value of friendship, but we miss the real point the author of Jane Eyre wanted us to see: this is the difference between Jane and her friend Helen: Helen is mild, Jane is in contrast irreconcilable. The spirit of the protest and independence is shown also in Jane's relations with her beloved. Rochester plays with Jane making her jealous; this is important moment showing Jane's feelings that is also missed in the movie. Jane is comparing her with beautiful rich lady and logically understands her imperfection. Here we see how strong and wise Jane is: she decides to forget her feelings, but than, after meeting Miss Ingram in the real life, she understands that not good-looking and poor she is much better than Blanch with all her perfection. Exhausted by strange, freakish game conducted by her master, Jane is actually the first who speaks about the love - and that we see in the movie also. However, reading the book we feel stronger the difference of Jane and other women of her epoch. Jane's declaration ofy itthose who punish 666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666666 love has the character of the courageous declaration of equality: "Do you think, because I am poor, obscure, plain, and little, I am soulless and heartlessYou think wrong!--I have as much soul as you,--and full as much heart!I am not talking to you now through the medium of custom, conventionalities, nor even of mortal flesh" (Bronte 1922) Even in this scene the movie does not allow us to feel all the Jane's pride and independency. Having become the bride of her beloved, at the top of happiness, Jane Eyre keeps self-control and sobriety. She is on guard of her independence; she is frightened with her possible transformation into the slave, into a toy of the husband. She continues to give lessons to his daughter, rejects luxurious gifts of the groom, persistently reminds him, that she is poor and not good-looking (yes, Jane Eyre is not beautiful, it is also was an innovation for the English Victorian novel). What do we see in the movie There is Jane's phrase that is understandable for those who read the book: "I am Jane Eyre" - the actress-Jane says to her beloved meaning that she is self-confident and independent. But the actress is too good-looking to express all the sense of this Jane's phrase. Here also there is no contrast between Jane and Blanch Ingram, because Jane seems to be not worse. To my mind, this was not right and the actress who played Jane must be not good-looking in order to show better

Fashion analyse Christian Dior Essay Example | Topics and Well Written Essays - 500 words

Fashion analyse Christian Dior - Essay Example The essay "Fashion analyse Christian Dior" investigates the high fashion couture of Christian Dior, and examine their production and distribution processes. The Christian Dior/ LVMH (Louis Vuitton Moet Hennessy) global retail business in fashion wear and consumer products conduct international sales of 83.4%. It’s triad presence is 35% in its home base in the European Union, another 31.3% in Asia, and 26% in NAFTA (North American Free Trade Agreement). The Autumn/ Winter 2009 (AW09) Couture collection from Christian Dior was presented without extravagant sets or huge crowds. The classic wasp-waisted silhouette of Dior’s New Look (Pochna 124) aunched in 1947 as Christian Dior’s first Spring-Summer collection was the basis for the new couture collection for AW09 (as seen in Figure 1. above and Figure 2. below). John Galliano, the influential fashion designer leading the creative team at Christian Dior projected the collection against a traditional background remini scent of the 1950s. Hip-emphasizing basques, girdles, lace-edged slips, and petticoats† were further enhanced to form brightly coloured adaptations. The outcome was reworked â€Å"Bar peplum jackets, draped bubble skirts, padded-hip coats, and full-skirted evening gowns†, which were highlighted with warm colours such as orange, lime, raspberry and yellow, while at the same time the flesh tones of fifties under-things formed a soothing contrast. The collection did not appear to have much novelty, and was not even mildly shocking.

IHRM Recommendations - Improving Subsidiary Performance Essay

IHRM Recommendations - Improving Subsidiary Performance - Essay Example Within this operation, Joe Mendes reports that attempts to integrate a performance management system are meeting with worker and union resistance, generally obstructing forward productivity in this subsidiary. Our subsidiary in France is plagued with excessive staff holidays, which tends to disrupt production and overall facility productivity, requiring a more effective performance management system and a method by which to boost productivity. In Sweden, Gary Alder reports that high unionisation, a workforce which offers resistance to performance management targets, and American expatriate managers who are not adapting management policies befitting Swedish cultural ideals are causing significant barriers to effective HRM and productivity. Because of the problems with expatriate managers and foreign labour expectations, a series of recommendations are offered to better streamline and enhance the international human resources policies of Medical Precision Systems. MPS has made a marked effort to expand into international territory, with all three of the firms subsidiary operations having been acquired or established no less than ten years ago. Under the ultimate strategy of transforming MPS into a transnational entity, clearly, a tremendous improvement effort is required to ensure that MPS reaches its target of global expansion with minimal disruption to the business objectives for growth and profitability. Currently, under the phases of internationalisation proposed by Adler & Ghadar (1990), MPS has reached a level of multi-domestic or international operations, not yet categorised as a multi-national firm. Multinational, or global firms, require that management (regardless of their point of host origin) share a common set of values and beliefs. As of this date, MPS' subsidiary operations remain focused on improving local responsiveness and attempts to transfer American, domestic learnings to those of the overseas labour forces.

Is pricing promotion the most efficient online shopping market Essay

Is pricing promotion the most efficient online shopping market strategy to attract Chinese college students - Essay Example keting idea 21 Chapter#3: Methodology 22 3.1. Research Philosophy 22 3.2. Research methods 22 3.3. Research design 23 3.3.1. Purpose 23 3.3.2. Research option 23 3.4. Research Strategy 23 3.5. Time Horizon 24 3.6. Design of Sample 24 3.7. The process of research techniques 25 3.7.1. The collection of primary statistic 25 3.7.1.1. Questionnaire 25 3.7.1.2. The Interview 25 3.8. Ethical Considerations 26 3.8.1. The research process is affected by Ethical issues generally 26 3.8.2. Ethical issues during design the questionnaire 26 3.8.3. Ethical issues in the process of data collection 26 3.8.4. Ethical issues connected with the emphasis and analysis 27 3.9. Limitation of the research 27 Chapter#4: Analysis of questionnaire 28 Analysis of students choose online shopping 28 The analysis of students' online shopping expansion 28 The types of goods characteristics of online shopping 29 Criteria characteristics of college students’ online shopping 29 Students choose online shopping w ebsite analysis 30 Analysis of problems encountered by students online shopping 30 College students think online shopping insufficient analysis 30 Analysis of characters of issues needs to be perfect 31 Analysis of College students’ the prospection towards online shopping 31 Analysis towards Other factors 31 The interview to stuff of TaoBao 32 The standardization of website’s specialized products and information 32 To maintain the level of moderately priced 33 Establishment of regional storage center 33 Accurate and efficient promotional strategy 33 Improvement of after-sales service 34 Seriously deal with complaints 34 Problem of college students shopping online 35 Business credit is low 35 The problem of security 35 Legal system for online shopping is not perfect 36 Logistics service of net purchases is poor 36 Students’ consciousness of rights safeguard is weak 36 After-sales service of net purchases cannot be achieved 36 Countermeasures to enhance college st udents online shopping 37 Students should strengthen self-protection awareness 37 Industry self-regulation 37 Improvement of network technology 37 Enhance the integrity of online shopping 38 Enhance network security of the enterprise 38 Simplify the refund process 38 Improving the safety factor in the payment process 38 Develop specialized e-commerce law and legal system for online shopping 39 Government’s support 39 Strengthen macro-control and management of the online shopping market 39 Speed up the construction of information infrastructure 39 Improve the express online shops’ logistics service level 40 Introduction of the "logistics insurance 40 Chapter# 5: Conclusion 41 5.1. Study’s conclusion 41 5.2. The Limitation of this research 42 5.3. The direction of further study 43 6. References 44 Abstract This paper introduces Fujian University students for the survey and interviews stuffs from the biggest online shopping website in China-TaoBao, conducted a stud y to analyze college students online shopping situation. The study found that although the online shopping phenomenon is quite common among college students, especially penetration rate of boys online shopping is higher, but the integrity of the online shopping merchants, payment security, imperfect laws and problems of regulations towards online shopping restrict the development of e-commerce network. Because of

The Rise of a Whole Deaf Identity Article Example | Topics and Well Written Essays - 500 words

The Rise of a Whole Deaf Identity - Article Example The key concepts of these essays are the importance of rejecting traditional modes of communication and education that do not acknowledge and promote American Sign Language (ASL) as a natural, dynamic language system and the significance of continuously expanding access to and use of the artistic and literature channels by which the Deaf community can express themselves and become more visible to the public.Two articles underscore the theme of challenging traditional modes of communication and education that disenfranchise Deaf individuals from learning ASL as a natural and vibrant language system. Kuntze (2008) explained the differences between analogic and digital communication modes where analogic expressions include gestures and intonations, for instance, while digital communication consists of arbitrary symbols that a specific group has given meaning to (Kuntze, 2008, p. 148). He stresses that written communication falls under digital languages, while ASL combines analogic and d igital communication modes (Kuntze, 2008, p. 148). He compared the importance of making inferences and understanding visual language for both written language and ASL to prove that ASL is also a rich, visual language like the written and spoken word. Kuntze (2008) concluded that literacy cannot be measured through writing and reading skills, but on the ability to process content and to organize and express ideas to others (p. 154).

Prevention of Wound Infection Essay Example | Topics and Well Written Essays - 1000 words

Prevention of Wound Infection - Essay Example Hands must be decontaminated with alcohol based product after contact with body fluids, excretions, mucous membrane contact, no intact skin contact, or wound dressings as long as hands are not visibly soiled. After contact with a patient's intact skin (as when taking a blood pressure) it also should be used. When it is necessary to move from a contaminated body site to a non-contaminated body site, before caring for patients with neutropenia, before putting on sterile gloves for inserting catheters, when helping with any procedure, and after removing gloves. Hand wash between every patient, when hands are visibly dirty and when cannot tolerate alcohol based products (CDC.gov) Standard precautions should be used with every patient, whether there is infection or not. The tenet accepted here is that all patients are colonized with some organism which you do not want to carry to the other patient (Edmonston, Krepe, WIlson, et.al, 2008). Using standard precautions means the use of gloves, and other barriers when necessary and Hand Washing. It also includes proper handling of patient care equipment and linen, environmental control, prevention of injury with sharps, and how patients are placed when admitted to a facility. When it becomes necessary, standard precautions must move to isolation precautions. Isolations precautions are determined by ... If a wound becomes infected, it is contact (Smeltzer, Bare, Hinkle, & Cheever, 2008). In the case of surgical wound or other clean wound, however, there is more that will need to be done, that is called aseptic technique. They include the use of only sterile materials within the sterile field. Sterile surfaces and articles may touch other sterile surfaces only. If they touch any other area, they are no longer sterile. Knowing when to use sterile supplies and knowing when to use clean supplies becomes very important. Changing a surgical dressing correctly and keeping the area clean is important, as well as keeping the overall patient and bedding clean. Policies are must be in place to assure that everyone is following wound care techniques as determined to be the best at all times. Proper hygiene for the nurse and all other healthcare workers is mandatory. Educating the patient as well as far as keeping hands away from dressing and washing hands often or using alcohol based solution and not laying things across a dressing. Disposal of rubbish is important using the proper technique and doing it often, especially if there is any kind of matter that contains any drainage or dried blood. Nutrition is not often thought of but patients do poorly and get infections faster if their nutritional status is not good. It may be important to supplement the patient that is unable to eat because of surgery, for example. The patient who has had abdominal surgery may need PPN or TPN to keep his protein levels high enough to help him heal. Moving the patient quickly not only stimulates circulation and bowel action but also helps the patient to prepare to go home faster and it is well know that being out of the hospital is the best thing for

Starting a Business Online Essay Example | Topics and Well Written Essays - 1000 words

Starting a Business Online - Essay Example Convenient. Online business is convenient to both the owner and the customer. The owner can run the business 24 hours without the need to open the whole establishment. The customer can also shop in their place without further cost to them at any time of the day. Disadvantages: Legitimacy issues. When running a small online business, there will be difficulties in evaluating legitimate transactions (Lendor, n.d). Online business is also vulnerable to credit cards crimes. Both the owner and the customer will face these legitimacy issues of the online business. Marketing Issues. Unlike big online businesses, small time online business may encounter difficulties in attracting markets. Since the competition for online businesses is very high, there is a need for a good marketing including search engine optimization and paid directory inclusion which the business may not have enough resources for these strategies (Lendor, n.d.). 2. e-Commerce describes a process of buying and selling of goo ds and services via internet (â€Å"An Introduction†, n.d.). This is regarded as a modern process of commerce involving the World Wide Web when transacting the business. This process is makes the business international because it does not have any restrictions when it comes to locations. Anybody using the internet can transact in online business. Because of this, the company faces issues on trust, culture, language, government and infrastructure. Issues on trust can be addressed by making the business legitimate in all aspects. The owner must secure needed clearances and requirements to legalize the business and each transaction. Thus, if the business does not hide any illegal acts, there will be no issues on trust. Cultural issues can be addressed by ensuring that products and services sold do not discriminate or injure any culture and traditions. Since the business is international and cannot be really monitored, restricted or limited by the government, then the companies m ust be responsible enough to follow rules and regulations so as not to harm any person, tradition or race. This is just a matter of responsible business running. Another possible issue is on language. Since this is an international business, there will soon be issues on language. There exists thousands if not millions of different languages in the world. For an online business to be able to cater to all countries there must be an availability of language translator or if none, then at least the business must cater to major languages used in the world. The issue on government is really difficult because of the fact that because online business is international, the accountability, registration, legitimacy, standards issues can be hard to address. A certain online business can run in a different place but registered in another. However, this issue can be deal with by company’s honesty and sense of responsibility. The government in return must also be meticulous in checking if t he said online business is legal and upholds the standards. Issues on infrastructures such as communication is not a very difficult to address since technology is already very powerful and advanced. Online business can partner with other e-commerce business that provides services such as communications and transportation of products online. 3. Online business’ compliance to laws is really important. This requires responsible and honest running of business from the

French Revolution Essay Example for Free

French Revolution Essay To fully explain the root cause of Modern Nationalism, one must look into what has transpired in the French Revolution. In 1789, the French revolution was born. There were transitions of power acquisition in the vital parts of Europe. On the 14th of July 1789, Bastille was under siege and on October the King Louis XVI and Royal Family was dethroned from Versailles and ended up to Paris. King Louis XVI was the ruler back then so his downfall can be equated to a total loss of order and authority. There were several attempts to escape the ouster of King Louis XVI but unfortunately it failed. With no clear power over the vast land, an assembly was formed to have a well-rounded and organized republic comprised of Austria, Holland, Prussia and Sardinia. When the republic was formed, King Louis was executed for his tyranny which have entailed for the sprouting of the Revolutionary Tribunal. France did not participate with this ideology because of the resistance of Napoleon Bonaparte. Napoleon Bonaparte acquired control of the Consulate to proliferate a uniform law, equality, property rights and eradication of feudalism. Geographically, France is situated between the two large clusters of the liberal advocates. Basically, the French Revolution was the clash between the liberals and the radicals. Liberalists are those people who adhere to a just society through the divine law that is hereditary through culture while radicals are those who adhere to line of thinking that change and variation from the old system must manifest for a better society. From the clashes of the two opposing ideologies of the French Revolution, a new ideology was formed which is the Modern Nationalism. Nationalism is an ideology which focuses on the unity of the members of the nation to have a single national identity given basis to ethnicity, origin and the cultural background of these nations (Miscevic, 2005). The essence of adhering to the Nationalist Ideology is to establish a state. A state is political entity that is assumed to have a high degree of sovereignty (Miscevic, 2005). The state has a high sovereignty because it is assumed that the power is centralized with this entity. All of the members of the nation must abide to the imposed terms and conditions made by the state. The state can be polymorphous in way that it can be democratic and also can be totalitarian. The two opposing kingdoms of Italy and Germany were united. Despite of their contrasting beliefs, they found a way to remedy the situation and push through for the development of the nation. In 1871, they were united but the times went sour when the nation needed a sole leader of the two states. It is assumed and predicted that there will be conflict between Italy and Germany because of their adherence to Liberalism and Nationalism, respectively. Guissepe Mazzini was a radical revolutionary thinker that viewed the Italy as a state under an umbrella of control by a foreign authority. He wanted to free Italy from nationalistic ideology that it has adhered to since he was a liberalist. With his propaganda mission, he was put into bars in Italy. His revolutionary act were extremely refuted by the nationalist view hence he did not stop pursuing his effort of shifting Italy to a liberal state. Nationalism is a good ideology but it has some loopholes like any other ideologies. Some of them are: it is too predictive and presumptuous, why, because it always aims to unite people that are completely different from one another. Cultural relativism can be an issue for nationalism. Second, the selection of state that will be the center of authority, this is very important hence no one could tell what possible qualities should a good state possess and it all boils down to who has the greater means of production. Lastly, it assumes that the world possesses a harmonious relation, but in reality, we are driven by conflict. References Cody, D. (2007). French Revolution. The Victorian Website. Hartwick College. Retrieved on November 6, 2007 from http://www. victorianweb. org/history/hist7. html Spitzer, A. (2005). Tocqueville’s Modern Nationalism. Oxford Journals. University of Iowa. Retrieved on November 6, 2007 from http://fh. oxfordjournals. org/cgi/content/abstract/19/1/48 Chastain, J. (2004). Guissepe Mazzini. Encyclopedia of 1848 Revolutions. Retrieved on November 6, 2007 from http://www. ohiou. edu/~chastain/index. htm Chew, R. (1995). Napoleon I: Emperor of French. Lucidcafe Website. Retrieved on November 6, 2007 from http://www. lucidcafe. com/lucidcafe. html Miscevic, N. (2005). Nationalism. Stanford Encyclopedia of Philosophy. Retrieved on November 6, 2007 from http://plato. stanford. edu/entries/nationalism/#1. 2

The History Of Goodmorning Vietnam Film Studies Essay

The History Of Goodmorning Vietnam Film Studies Essay Goooooooodmorning Vietnam! Ive seen the movie Good Morning Vietnam for my movie review. Good Morning Vietnam is a 1987 American comedy-drama. The film is written by Mitch Markowitz and directed by Barry Levinson. The film is set in Saigon during the Vietnam War. The movie is about a disc jockey, Adrian Cronauer (Robin Williams), who works at Armed Forces Radio Service (AFRS). This radio station appears hugely popular by the soldiers serving in South Vietnam. Adrians outrageous parodies and his rock music makes him popular, but hated by his immediate superiors. I think its a very nice film to see. and Ive seen the movie with a lot of pleasure. The movie Goodmorning Vietnam is filmed during the Vietnam War. The Vietnam War took place during the Cold War. The movie is set during the Vietnam war. We speak of the Cold War in the period from the second half of the 20th century. The Vietnam War occurred in the countries Cambodia, Laos and Vietnam, from November 1 1955 to the fall of Saigon that took place on April 30 1975. This war was the First Indochina war. It was the North Vietnam, who were supported by the communist against the government South Vietnam, who were supported by the United States and other anti-communist nations. The Viet Cong were the army of the Communist, who were placed in South Vietnam. The Vietnam war was largely a guerrilla war. Robin McLaurin Williams is an American actor and comedian. He is born at July 21, 1951. With his role as the alien Mork in the TV series Mork and Mindy and later with his stand-up comedy work, he became a famous actor. Williams has performed in al lot of films since 1980. He won the Academy Award for Best Supporting Actor for his performance in the film Good Will Hunting. Good morning Vietnam was a very important film in his career, because the most of his outrageous parodies were improvised by himself on the spot. In 1965, Airman Cronauer arrives in Saigon, during the Vietnam War, to work as a DJ for the Armed Forces Radio Service. Cronauers disrespectful behaviour contrasts with a lot off staff members and by his behaviour and other means of presentation, has he soon a conflict with his superiors. These superiors are Second Lieutenant Steven Hauk and Sergeant Major Dickerson. Hauk complies with rigorous Army guidelines in the field of sense of humor and music programming, while Dickerson is irritated by the behavior of Cronauers, but there are people who like Cronauers behaviour like Brigadier General Taylor and all the other DJs like the new man and his kind of humour more and more. Cronauers show consist of unpredictable humour mixed with news updates and rock and roll music that are hated by his superiors. Cronauer meets Trinh a Vietnamese girl. He followed her to her English class. The teacher let him take over the class. When the class ended, Cronauer tries to make contact with Trinh, but her older brother Taun stopped him, who tells Cronauer to leave her alone. Instead, Cronauer befriends with Taun and takes him to Jimmy Wahs, the local bar. Two older soldiers started a fight with the group that escalates into a big scenario. Dickerson states Cronauer responsible for this accident. Tuan is impressed of the DJs behaviour, so he arranged a date with Trinh, with the rest of the family, who chaperoning them. The news in Saigon is censored, but Cronauer locked the door of the studio and broadcasted it anyway. Dickerson ended the radio signal. Hauk replaces Cronauer, but his bad attempts at comedy and plays polka music rather than rock and roll, induce to a lot of letters and phone calls from soldiers who demand that Hauk must be removed and that Cronauer must be put back on the air. Cronauer can come back on the air, but he refuses to go back to work. During a traffic jam, Garlick and Cronauer are by a convey of soldiers. The soldiers persuade him to do an improvisation for them and he gives them a good laugh before they go off to fight in the field. It reminds Cronauer why his job is so important during the war and he is going back to work. Dickerson made up a conspiracy to blow up Cronauer by sending him to interview soldiers in the field, while Dickerson knows that the only road into this specific area is controlled by the Viet Cong. Cronauer doesnt show up by his English class and Tuan steals a car and drives off after them. Tuan finds them, but the car breaks down and they must stopped an Army helicopter that take them back to Saigon. At the station Dickerson tells Cronauer that his friend Tuan actually Phan Duc To is, a Viet Cong operative responsible for several bombing. He will be killed by the Army when they catch him. US Armed Forces members being friend with a Vietcong could be a serious problem for the United States Army. When Cronauer the next day on his way is to the airport, he sets up a softball game with the students from his English class. Garlick, who takes Cronauers place as DJ, plays a tape on the air the next morning after Cronauer is gone. The tape begins with a yell of Gooooooooooooodbye, Vietnam!. What spoken to me about the movie is that its based on a true story. There actually has been an Adrian Cronauer that broadcasted a radio show during the Vietnam War. His popularity and sense of humour werent exaggerated in the movie. I can imagine how important this show must have been for the American soldiers. Cronauer was their form of relaxation and amusement in the Vietnam War. I was also very impressed about the way Adrian (Robbin Williams) broadcasted his radio show. His sense of humour and quick reactions to the situation were amazing! This makes me appreciate Robbin Williams as an actor because of the fact that most of the radio scenes of the movie were totally improvised on the spot. I think the movie was also good because there was a deeper meaning in their description, in my opinion. This deeper meaning was in my opinion that Adrian found out that he was very important for the soldiers. I think that the radio during the Vietnam war very important was for the soldiers in t hat time, because it was the only thing were a bit of happiness took places.

Understanding The Road To A Liberal Democracy Politics Essay

Understanding The Road To A Liberal Democracy Politics Essay There were fundamental changes in the world of politics in 1989 and 1990 with the collapse of evil empires that had ruled since the end of the Second World War. The hegemony of the Soviet Union came to an end in Eastern Europe and at the same time the apartheid regime of the Afrikaner National Party in South Africa began a process of democratization. In 1990, Nelson Mandela, leader of the African National Congress (ANC), was released after being imprisoned for 27 years and South Africas first non-racial democratic elections were held four years later. The ANC later went on to gain the votes of the majority that led to the formation of an interim government of national unity under Nelson Mandelas presidency in 1994. It seemed like a miracle but unlike miracles, political processes are susceptible to analysis. Firstly, this paper aims to describe South Africas passage from a racial oligarchy to a multi racial democracy. This segment provides a brief narrative regarding the historical context of African democratization. Secondly, the paper will analyze the various political factors involved in the democratization process and how they fit into the theoretical framework of Huntingtons typology of democratic transition. This section will also focus on the prevalent conditions within South Africa in order to determine what triggered the transition process. Through this, the paper will seek to answer the question of how and why democracy emerged. Finally, the paper will analyze the consolidation process of South Africa by looking at the prevalent state of her democracy. In order to accurately ascertain the level of democracy and hence, gauge whether South Africa has undergone a consolidation process, various aspects of the democracy have been described. South Africas Journey to Democracy Three transitions occurred in South Africa since the mid 1970s: transitions through transformation, after regime breakdown and through replacement respectively.  [1]   Transition through Transformation Huntington defined transformation as a process wherein the government in the authoritarian regime took the lead in ending that regime and changing it into a democratic system  [2]  . Backward legitimacy is defined as attempts of democratizing governments to legitimize a preexisting authoritarian order by insisting that the latter give birth to a new order.  [3]   In South Africa, the existing government insisted in procedural continuity and at the same time promoted backward legitimacy. Both P.W. Botha and Gorbachev introduced new rules and laws that granted more rights and freedom to the Blacks. They included legalizing black trade unions, permitting blacks to acquire freehold title, providing for electing Black township councils and creating houses of parliament for the colored and Asians but not for the Blacks  [4]  . However, these new rules and laws were not meant to fundamentally change the political system in the country but mainly to bolster the existing political system so as to make it more acceptable to all societies. Bothas reformed government attempted to neutralize standpatter opposition by weakening and reassuring them.  [5]   Transition after Regime Breakdown The ANC in exile held the assumption that the breakdown of the apartheid regime would eventually lead to the black rule. They were wrong. According to the ideology that the ANC held, South Africa was representing colonialism of a special type. Therefore, they felt that the ending of oppression would come in the form of decolonization. Despite a series of talks between the De Klerk government and the ANC, the latter continued to contend that negotiations and revolutionary transformations were not incompatible. There was a comprehensive breakdown of the authoritarian regime in the transitions of Greece, Romania and Argentina due to the disaffection of a part of the military. The military junta did not hold a major social base in the society. The situation in South Africa was different because the military remained loyal to the government; there were no defections to the ANC and the government rested on the social base of the white community. The white did not support the ANC. As of 1993, white support still remained below 5 percent  [6]  . Transition as Transplacement Huntington defines the transplacement process as a transition negotiated between the reformers within the government and the moderates of the opposition. In such a process, there is a balance of power between the opposition and the government. Dominant groups on both sides realize that they are equally incapable of determining the nature of the future political system alone and hence must co-operate with each other to achieve smooth transfer of power. In the transition process within South Africa, this can be seen in the various negotiations that took place within the government and the ANC between 1980 and 1994. Most of the negotiations in the first 3 years after the legalization of the ANC were focused on the cessation of the armed struggle, neutrality of the security forces and controlling of the escalating violence in the townships. For example, in a negotiation between the ANC and the government, it was agreed that white and other minorities had to articulate their values and interest through an alliance or a party. The ANC and other parties also entered constitutional negotiations in 1991 and finally accepted the principle of a government national unity. The ANC accepted constitutional continuity, proportional representation and the idea that a future constituent assembly would not have complete freedom to draw up a constitution but rather adhere to broad principles negotiated beforehand. There were 3 stages in the negotiating phase of transition to liberal democracy in South Africa.  [7]  In the first stage, both the government and the ANC were forced to the negotiating table by economic and international factors, which will be discussed in-depth later. However, both sides were reluctant to fully accept the need to compromise on the means of negotiation, whether to choose a multi-party conference or constituent assembly, or the model of democracy to be pursued. The NP believed that negotiations could control the pace and limit the scope of democratization because the balance of power was still on its side. The ANC, on the other hand, was keen on ending the white rule by relinquishing the power that the government had without making concessions in return. The state of the economy deteriorated and the level of violence within the country escalated, especially among the blacks. The lack of legitimacy of the police force and the easy availability of firearms resulted in high level of criminal violence within the country. Protagonists on all sides manipulated the force both legally and illegally so as to impede or influence the outcome of negotiations  [8]  . Discussions on the terms for negotiation were broken off because ANC felt that de Klerk had failed to control anti-ANC violence. It was necessary to reduce the level of violence in the country for talks to begin again. This was done by including other interest groups, particularly the Inkatha Freedom Party that was responsible for most of the attacks, in the negotiation process. The second stage of negotiations, the Convention for a Democratic South Africa (CODESA) showed how far South Africa was from the ideal of a transition pact by à ©lites. The ANC withdrew from the negotiations due to the influence of the institutions of apartheid, causing the CODESA to collapse in mid 1992. Both the NP and the Inkatha wanted substantial agreement over a constitution before a constituent assembly was elected and a protracted transition of at least ten years. The ANC, however, wanted a constituent assembly and freedom to write the constitution. It was fearful of being locked in the interim government for indefinite duration where their decisions to improve the country would be hindered to a large extent. In the final stage of negotiations, the Multi-Party Negotiating Forum appeared to conform more closely to the idea of a pact between the old and the new elites. There was a lack of progress by negotiators and the ANC adopted a policy of rolling mass action, which pushed the leadership into a more military stance. The level of violence in the country escalated and the state of the economy worsened. As a result of the incident, the NPs support among all prospective voters in the republic fell from 25 percent in July 1992 to 14 percent in April 1993  [9]  .The ANC made gains by forcing the relegation of Inkatha to the position of a minor player. Both the ANC and the NP were convinced that it was necessary to reach a bilateral agreement due to the internal conditions of the country. This agreement could be used as a framework to constrain the disruptive potential of the Inkatha Freedom Party. On 5 March 1993, a new Multi-Party Negotiating Forum began its deliberation. There was a power-sharing system in which all parties receiving more than 5 percent of the votes would be given seats in cabinet in proportion to their strength and there was a substantial devolution of power to the provinces. Also, it was decided that elections would be held for a constituent assembly, which would also serve as an interim government for five years. All parties were to play a role in the drafting of the constitution and the bill of rights that formulated the general constitutional principles. The government was to remain the highest authority between the adoption of the constitution and the holding of elections but they had to consult closely with an all-party authority.  [10]  The ANC were willing to promote black advancement via affirmative action and restitution of losses sustained under the apartheid at the cost of reducing the notion of nationalization. South Africas transition from an authoritarian rule to a liberal democracy was finally consummated in the April 1994 elections. The elections allowed the participation of all South Africans, regardless of background, to participate in the democratic process of choosing their own rulers. There were many challenges that hindered the democratic process in the country- voting had to be extended for several days in order to satisfy voter demand and the reliability of the election results were highly skeptical. Nevertheless, the independent Electoral Commission declared the contest substantially free and fair and an outcome that all parties came to accept and celebrate. South Africas Transition: An Analysis Having described the events that led to South Africas transition, it is now important to analyze these events in the context of political science discourse. This segment of the paper now turns to analyze some of the important conditions that led to the transition in South Africa at that time. Causes of the South African Transition International Influences Withdrawal of Superpower support from the African government South Africa needed the support of the West but the latter was only prepared to give if internal concession allowed the economy to stabilize. The collapse of Soviet Union and the end of the Cold War removed South Africas bargaining power as a surrogate for the USA in the fight against communism in South Africa and the USSR financial support for the supply of arms to the ANC. This led to the NP and the ANC coming to the negotiating table. Introduction of Political Conditions for Western Development Assistance Due to the reasons stated above, the economy kept shrinking. Hence, the government was forced to seek political accommodation with the West. By the end of the 1980, the collapse of communism in the Soviet Union and Eastern Europe deprived the ANC of its main source of political, economic and military support  [11]  . There was increasing pressure to negotiate the limitations of the strategies of armed struggle and mass insurrection and the success of town level negotiations within the country itself due to pressure by Soviet Union and neighboring African states. Diffusion of mass pro-democracy protests The Second World War led to the development of new classes due to changes in the economic structure of the country. There was strong international emphasis on human rights and freedom. The Western governments indicated that political reform was a necessary condition for further assistance rendered to South Africa. Western governments gave due importance to democracies and encouraged countries to move towards greater pluralism, accountability, respect for human rights and the rule of law  [12]  . Economic conditions Perhaps some of the more important factors leading to democratization emerged as foreign sanctions played an integral role in influencing the economic pressures. South Africa was not able to provide a safe environment for local businesses to invest in and for the country to enjoy economic growth despite having enough investment capital. The gross domestic product (GDP) of South Africa declined from 5.7 percent from 1960 to 1.5 percent in 1980  [13]  . At the same time, South Africa was experiencing a budget deficit in the balance of payment as the government consumer spending rose sharply from 15 percent to 21 percent in 1991 so as to increase the employment level in the country. Private investment and the employment rate among the Blacks fell. The number of new jobs created decreased substantially from 448000 in the 1960s to 28000 in the 1980s  [14]  . This resulted in a wave of strikes across the country as existing black unions strengthened and encouraged the formation of others who wanted to end the apartheid in the 1980s.The government had to increasingly borrow money from other countries to cope with the administrative demands of the fast growing Black population and to mollify the white population who worked for the public sector causing the country to experience drastic budget deficits. The disinvestment sanction played a role in ensuring that no apartheid government could roll back sanctions in the industrialized world as state in the U.S. Congress adoption in 1986 of the Comprehensive Anti-Apartheid Act. But countries refused to provide sanctions to South Africa unless she democratized. International pressure was brought on both the NP and the ANC and a UN mission headed by former US Secretary of Stae Cyrus Vance, was dispatched to South Africa to make it clear that the economic position of the country will not improve unless an agreement has been reached  [15]  . Combined, these factors meant that that there were few options for the parties involved other than to engage in the final transplacement that took place. Has democracy in South Africa been consolidated? Democratic consolidation goes beyond the mere survival of democratic institutions; it requires that participants hold themselves accountable to the rules of democracy, eschewing patronage and corruption  [16]  . This segment will now turn to assessing the quality of democracy in South Africa presently by utilizing Diamonds checklist of democratic quality to correctly conclude if democratic consolidation is possible in the future. The higher the quality of democracy, the more stable the democratic institutions and the likelier consolidation will take place  [17]  . Quality democracy is defined as one which satisfies citizen expectations regarding governance (quality of results); allows citizens, associations, and communities to enjoy extensive liberty and political equality (quality of content); and provide a context in which the whole citizenry can judge the governments performance through mechanisms such as elections, while governmental institutions and officials hold one another legally and constitutionally accountable as well (procedural quality)  [18]  . The state of democracy in South Africa will be assessed based on the following variables: Accountability Accountability is defined by the obligations of elected political leaders to answer for their political decisions when asked by votes and constitutional bodies. Horizontal accountability goes between different branches of the government while vertical accountability goes from leaders to citizens. Vertical accountability is the obligation of elected political leaders to answer for their political decisions when asked by voters or constitutional bodies  [19]  . In this aspect, South Africa seems to score rather low despite constitutional bodies monitoring each others actions and citizens being able to exercise their rights to remove leaders from powers through elections. South Africa was ranked 55 out of 180 countries surveyed in Transparency Internationals 2009 Corruption Perception Index. For example, 920 government officials were charged with corruption linked with housing fraud in November 2009 by the Human Settlement Department  [20]  . There have also been corruption charges against the current president Jacob Zuma. Competition In a democracy, there must be free, regular and fair elections held. An indicator of quality democracy is the additional attribute of competitiveness: the ease at which incumbents can be defeated and the equality of different political parties in access to mass media and campaign funding  [21]  . Since 1994, there have only been 4 elections held in South Africa. The ruling party, ANC, has dominated electoral politics and has been winning supermajorities in every democratic election. However, parties such as the Congress of People (COPE), the Inkatha Freedom Party (IFP) and the Democratic Alliance (DA) are increasingly gaining support from traditional voters. The electoral process is generally fair but the state-owned South African Broadcasting Corporation has been accused of being pro-ANC  [22]  . Equality Legal and political equality is essential in a democracy. Active prohibitions against unfairness must check all efforts to discriminate invidiously on the basis of gender, race, ethnicity, religion, political orientation, or other extraneous conditions  [23]  . All South Africans enjoy legal equality and political rights under the constitution. However racial imbalance still persists in workplace and majority of the countrys business assets are still white owned. Equal rights for women are guaranteed by the constitution and promoted by the Commission on Gender Equality. Despite a robust legal framework, South Africa still has one of the worlds highest rates on sexual abuse  [24]  . Wage discrimination prevails in the workplace and women are not well represented in the top management positions. As of 2010, women hold 45 percent of seats in the National Assembly and lead 5 out of 9 provincial governments. Also, the premier of Western Cape Province and the main leader of the DA party is lead by Helen Zille  [25]  . Freedom There are basically 3 types of rights: political, civil and social  [26]  . In South Africa, in addition to the political rights already mentioned, the constitution caters for the freedom of religion, academic freedom, freedom of association and peaceful assembly, the press, speech and expression. The Freedom House rated South Africa as free with a political right and civil liberties score of 2. However, according to Amnesty International, problems have emerged with allegations of police torture and excessive force during arrest, interrogation and detention  [27]  . Participation Democratic Quality is regarded highly when there is extensive participation in voting, political parties, and the civil society and in the discussion and monitoring of public officials and policy. All rights necessary for political participation including those deemed necessary by Dahl have been enshrined in the constitution of South Africa. In terms of the civil society, more than 6000 groups have been formed in South Africa, many of them mostly non-governmental organizations. Voter participation has increased to 77% in the 2009 elections up from 75% in 2004. Rule of Law Everyone is equal before the law, which is fairly and consistently applied to all by an independent judiciary. The laws need to be clear, known to all, universal, stable and no retroactive. Also, laws are democratic when the legal system defends civil and political rights and procedures as well as reinforces the authority of other agencies of horizontal accountability that ensure the legality and propriety of official actions  [28]  . The system of justice in South Africa generally conforms to all of the above requirements concerning the rule of law. Judicial independence is guaranteed by the constitution and the courts operate with substantial autonomy. In South Africa, there are barriers to the assessment of justice system, poor court management and the lack of efficiency, thus affecting the delivery of justice. Also, there is a question of representation of all sectors of the society. Many people feel that the justice system within the country still reflects South African colonial and apartheid legacy. Tension will exist between the judicial and the executive and legislative branches in South Africa, as a result of the problems created by legacies of apartheid. Responsiveness Responsiveness is partly related to the aspect of accountability. A responsive democratic government is defined as one that has been induced to make and implement policies that the citizens want  [29]  . In South Africa, the infancy of democratic institutions seems to have led to the government being less than optimally responsive., The people were especially unhappy with council performance at integrating citizens into the agenda-setting and decision- making processes of local self-government. Only about one third feels that these leaders listen regularly to what their constituents have to say. The others either listen occasionally or dont bother at all. However, local councilors are seen as more responsive than leaders elected to national political office  [30]  . Conclusion There are many areas within the South African government that still lack reform. Further consolidation is required for this new fledgling democracy is necessary. Threats to consolidation and room for improvement of the quality of democracy still remain. Nonetheless, democracy seems to be commonly accepted by the Whites and Blacks in South Africa after democratization indicating perhaps that democratic institutions are here to stay and democratic consolidation is possible in the future years.

Essay --

I will attempt to outline below the key issues whether or not a multinational company is able to maximise its competitive advantage by controlling its own supply chain. Introduction There are many multinational companies which operate on such a high level worldwide such as Walmart, a multinational company is basically a corporation that is known to be registered in more than one country or that functions in different operations within a couple of countries. Multinational companies may consist of function between both procedures of selling goods or providing a service within different countries or continents. â€Å"Multinational companies, many of them extremely big, are today the most powerful agents of innovation† (Mattes, J. 2010) Production patterns have been known to drastically change significantly within the current economic globalisation. Many large multinational companies are known to compete against each other in there markets due to the increasing development of globalisation in the economy of countries. Many characteristics are mainly formed the implementation of supply chain management. A supply chain is basically the network which has been created amongst different companies producing, distributing or handling a specific product. In detail the supply chain takes upon the steps to get goods or services from the supplier to the customer. It is very important that supply chain management is composed correctly for multinational companies; most companies will strive to have an enhanced supply chain as it will normally tend to translate efficiently in lowering the costs for a company. â€Å"It is now apparent that the supply chain is the main artery of all businesses† (Poirier, C. C. 1999) Poirier stated how important the supply ch... ...bility and eliminated all the uncontrolled factors of staff shortage. When Walmart deliver its inventory it is known as customers by the distribution centres, cross docking is something what Walmart use very cleverly as this technique allows to reduce costs of handling operations and cutting down any storage of an inventory. â€Å"Walmart’s supply chain management has over 40 distribution centres† (Batten, L. 2008). Techniques implied by Walmart allowed them to take orders placed by stores and promoting them to ties they may already have with manufacturers, which would then give the chance for manufacturers to agree to their services they have proposed of refuse as there may be a non-availability of the goods at a certain time period. The result of this cross ducking allowed eradicating the warehousing process, and operates on demand chain rather than the supply chain Essay -- I will attempt to outline below the key issues whether or not a multinational company is able to maximise its competitive advantage by controlling its own supply chain. Introduction There are many multinational companies which operate on such a high level worldwide such as Walmart, a multinational company is basically a corporation that is known to be registered in more than one country or that functions in different operations within a couple of countries. Multinational companies may consist of function between both procedures of selling goods or providing a service within different countries or continents. â€Å"Multinational companies, many of them extremely big, are today the most powerful agents of innovation† (Mattes, J. 2010) Production patterns have been known to drastically change significantly within the current economic globalisation. Many large multinational companies are known to compete against each other in there markets due to the increasing development of globalisation in the economy of countries. Many characteristics are mainly formed the implementation of supply chain management. A supply chain is basically the network which has been created amongst different companies producing, distributing or handling a specific product. In detail the supply chain takes upon the steps to get goods or services from the supplier to the customer. It is very important that supply chain management is composed correctly for multinational companies; most companies will strive to have an enhanced supply chain as it will normally tend to translate efficiently in lowering the costs for a company. â€Å"It is now apparent that the supply chain is the main artery of all businesses† (Poirier, C. C. 1999) Poirier stated how important the supply ch... ...bility and eliminated all the uncontrolled factors of staff shortage. When Walmart deliver its inventory it is known as customers by the distribution centres, cross docking is something what Walmart use very cleverly as this technique allows to reduce costs of handling operations and cutting down any storage of an inventory. â€Å"Walmart’s supply chain management has over 40 distribution centres† (Batten, L. 2008). Techniques implied by Walmart allowed them to take orders placed by stores and promoting them to ties they may already have with manufacturers, which would then give the chance for manufacturers to agree to their services they have proposed of refuse as there may be a non-availability of the goods at a certain time period. The result of this cross ducking allowed eradicating the warehousing process, and operates on demand chain rather than the supply chain

Our Explotation of Technology :: Sociology Essays Research Papers

Our Explotation of Technology Human technology is developed to serve a purpose and this reason often is dependent on what needs a particular society has. In the case of war and in other aspects of culture, technology is developed for a particular reason, such as to defeat the declared enemy. This connection serves to influence the type of inventions developed. Ehrlich notes that in World War II during the battle at Midway Island in 1942, there was a difference in capabilities between the Americans and the Japanese. While it would be apparent that there was a direct correlation between the readiness of resources and success in battle this connection turned out not to be true. In reality, planning, expertise, and chance were more of a determinant (Ehrlich, 2000). This result shows that technical knowledge is not sufficient to be successful but usage of available resources is necessary to ensure gains. This combination underscores the need for culture to move technology forward. A new invention without cultural demand would not serve much benefit since it would not be used to improve society. However, a cultural need can lead to the development of an invention since the demand moves the technology to an outcome. Trade provides a primary method of connecting technology to the world. Initially trade was exchanged as items of barter. Cattle, shells, crops, salt, and other items served as a means of providing a fair exchange of goods between parties. The invention of currency has much to do with the needs of trade. It is impractical to ferry a heard a cattle to a place of sale in order to buy the good. However money is more portable than livestock and many other items of barter and helped ease the trade process (Ehrlich, 2000). The importance of trade to culture led to a streamlined process with the invention of currency. While items of barter have value that is tangible, such as food produced by crops, modern currency is only valued by the culture since a government body guarantees it. As a result of the governmental backing, currency can be used a meaningful method of exchanging value. Money that does not contain precious metals is simply a symbolic way of representing value. A culture recogni zes the currency as representing value and can be used as an effective accounting system for trade. Additionally, the influence from the cultural value of trade translates into placing less significance on the intrinsic value of the currency itself and instead considers what convenience the technology can provide to improve trade.

College Students and Suicide

College Students and Suicide College Students and Suicide By contrast, only 15. 3 percent of Americans overall have had such thoughts, the World Health Organization’s World Mental Health Survey Initiative reported last February. The survey, part of a wider-ranging continuing study on student suicidal behaviors being conducted by David Drum, a professor of education psychology at the University of Texas at Austin, questioned 26,000 undergraduate and graduate students at 70 U. S. institutions. The results raise the startling suggestion that suicidal thoughts could be a common experience on par with substance abuse, depression and eating disorders, Drum said. The survey defined considering suicide as having at least one episode of suicidal thinking at some point. Slightly more than half of students said they fit that category, which is known as suicide ideation. When researchers asked about more serious episodes, 15 percent said they had â€Å"seriously considered† attempting suicide. More than 5 percent of students said they had actually attempted suicide, which is the second-leading cause of death for college students, compared to its ranking of ninth among the U. S. population at large, according to the National Alliance on Mental Health. 2 â€Å"Relief from emotional or physical pain† was the top reason students cited for suicidal thinking, followed by problems with romantic relationships. A generalized desire to end their lives was next, followed by problems with school or academics. The study extrapolated that at an average college with 18,000 undergraduate students, 1,080 of them would seriously contemplate taking their lives in any year, numbers that pose troubling issues for college administrators. The survey identified growing levels of distress among college students and diminishing resources to handle the consequences. They found that half of students who had had suicidal thoughts never sought counseling or treatment. We know only a quarter of suicide patients are our clients, which means 75 percent of them never come through our doors,† said Chris Brownson, director of the Counseling and Mental Health Center at the University of Texas. Drum and other researchers said colleges needed a new model, shifting the emphasis from narrowly focused treatments involving suicidal students and a small number of mental health professionals, to one hat involved the entire campus in addressing student stresses. Suicide is a public and mental issue. The focus on dec reasing the numbers needs to be on prevention, building resilience in students and creating supportive communities. In college students, the warning signs of depression which ultimately leads to suicide are, a previous suicide attempt, talking about suicide, and drug or alcohol abuse

Discuss the Importance of Ethics in Business in Light of the Recent Global Financial Crisis (GFC)

The 2008 global financial crisis has affected today’s economy severely based on the collapses on issues such as immoral practices, governance, regulations, enterprise ethics. Factors to consider with the collapse that lead to the financial crisis is the dangerous outcomes that financial companies were not foreseen in advanced of borrowing mortgages for the companies. The change of ethics through enterprises demonstrate how business approaches to ethics over the past years where ethics is seen in different perspectives. Lessons are learnt from financial failures in the lack of awareness in ethical performances to businesses. The recent global financial crisis has recently existed with a lack of awareness on business ethics policies where unprofessional practices are performed on dangerous mortgage borrowers have occurred without having any awareness of the outcomes of financial collapses (Lewis 2010). Business ethics is defined as the significance of moral performances on business in workplaces. Also Lewis (2010, p2) has mentioned that â€Å"lending practices† have become out of control and increasingly inexistence since the finance industry has given out mortgages to people that do not have the capacity to repay back their mortgages which worsens the situation into a financial deterioration. Greed is another issue to consider in the collapse of the financial crisis where financial institutions did not look at peoples abilities on whether the mortgages they have borrowed from the bank can be repaid without any debts arising like in this financial crisis. In other words greed and unethical performances can lead to such situation as the global financial crisis, seeing the collapse of mortgages and corporations in business ethics. Governance is defined as policies or methods installed to administrate how businesses operate and Regulation is defined as a structured type of regulation managed in finance companies (Clarke 2010). There are certain problems existing with the issues on governance and regulation with its attachment to the global financial crisis. Issues such as subprime mortgages and stock markets play a major role to the fall of the economy. The collapse of governance policies lead to the unsuccessful process of giving subprime mortgages to corporations that are incapable of managing their repayments on the mortgages which also leads to a downfall on house prices. With a failure to regulation policies to the financial crisis the stock market began to collapse where when people were unaware of this situation and mortgages started to have trouble increasing their capital on the balance sheets. Borrowing mortgages in the United States can also be part of a culture where citizens want to own their own houses but are still not aware of the dangerous downfalls that have occurred to companies that cannot repay their mortgages. Thus the situation for both regulation and governance collapses will only increase if no solution to the problem occurs such as being more aware of who borrows out the sub prime mortgages and what are the dangers with borrowing mortgages to the financial corporations. The economic crisis and financial disasters also play a role to the downfall of business ethics in the financial crisis where problems such as misunderstanding of communication in ethical behaviour arises (Jameson 2009). Huge companies in the economy had bad predictions and insufficient evidence to prove that mortgage investments were safe to be mortgaged out, where clients are not alert of the future threats of not being able to repay back the mortgages companies have given to the stakeholders. Jameson (2009, p502) states that â€Å"Managers who had inside information about the problems failed to persuade others to take appropriate action† this meaning managers did not perform their duty to inform clients about the troubles these mortgages had in the future. Speaking generally economics and financial disasters can exist from the insufficient communication of ethics to the stakeholders about the dangers of mortgage collapses. The shortage of attendance to business ethics has a big impact to the financial crisis where honesty in ethics plays a major role. Regulators are considered to have good purposes to financial organisations but contain destroying results which is the boom of debts where honestly cannot be found in ethical ways for businesses (Huw 2010). The guidance of teaching more on ethical practices is being greatly regulated by the financial associations that will learn their honesty which will avoid such shortages of unawareness of honest ethical practices. In general ethical practices regulated to the finance industry need to be existing to avoid future problems of financial breakage. The changes of ethical conduct in sustainable enterprises shows how today’s society in business performs different points of views on ethics. To expand ethical enterprises it is very important to be aware of what is morally and immorally correct in different cultures which has an impact on the changes of enterprises over the past thirty years (Potocan & Mulej 2007). The concept of culture in ethical approaches relates to circumstances like Enron and Royal Ahold where a one perspective approach to enterprises was applied. To improve the situation Enron and Ahold should be a lesson learnt for future expansion of ethical practices in relation to perspectives of enterprises. Thus the change of sustainable enterprises can be seen through cases such as Enron and Ahold and how today’s society is moving forward with more awareness on enterprise performances. The importance of financial service industries on having more regulations installed to enforce the performances based on the principles of ethics where seen in past financial crises that has seen huge losses in capital and the motivation to put through transactions that could crash companies downfall on share markets (Cascio, WF & Cappelli, P 2009) . The more time consumed on ethical regulations which will help improve financial companies in their ethical performances in avoiding the financial crisis in business ethics. As Cascio has mentioned financially colleagues in the workplace were jeopardising their chances in reducing themselves by hiding the losses the companies have accumulated business to the loans that were unrepayable. The fixing of regulations in ethical practices in businesses helps make financial areas of the workplace avoid future financial crisis situations from reoccurring. Therefore financial association should aim to be more aware of ethical situation in relation to the 2008 global financial crisis. In conclusion there are plenty of factors contributing to the recent global financial crisis that affect the current existance of corporate governance, business ethics and regulations which will benefit a lot to finance companies. The unawareness of subprime mortgages in the collapse of the financial crisis will only increase if no governance and regulations on ethical performances are installed to avoid future problems. The modification of enterprise ethics has learnt that different perspectives on morals will benefit organisations financially giving important advice about investments before risking companies to a downfall on mortgages, practices on borrowing loans and the management of stock markets.

Website Analysis

Website Analysis Assignment I choose the website of Gleaners Community Food Bank of Southeastern Michigan to analysis. Its address is http://www. gcfb. org/site/PageServer? pagename=homepage. The site clearly states Gleaners mission – Nourishing Communities by Feeding Hungry People, on the heading with the company’s icon and also in the first â€Å"What we do† text chunk. From the information provided, I found that it serves three audience segments: donators, volunteers, and partner agencies. From my perspective, the donators group is the one the organization mostly to target, because compare to other groups, the organization provides exhaustive introductions about donation and put them on a more easy-to-grasp place. For instance, three out of five homepage text blurbs and the first picture comes out in the homepage are all about donation The website groups related items into different menus and links. However, the link name and the hierarchical order are confusing to me. The main menu arranges information as HOME, TAKE ACTION, EVENTS/FOOD DRIVES, END HUNGER and PARTNER AGENCIES. For the first sight, people will not understand what the END HUNGER section means and will have to search. Besides, I think the END HUNGER and EVENTS/FOOD DRIVES sections should be before the TAKE ACTION and PARTNER AGENCIES. Because people need to see the organization’s mission and approaches before making a donation or partner decision. Moreover, the website does not do efficient in terms of web navigation. Different audiences have to click back and forward among different links to get all the information they want. The website’s menu put donation and volunteer together into the submenu of TAKE ACTION; It puts some of the partner agent information strangely into the END HUNGER section; Besides, the â€Å"Need Food Now† which links to Gleans partner agencies occurs twice at the top-row menu and the right column header within a screen length. This duplicate link is unnecessary since to find the information, you do not even need to roll your mouse. The bottom-row menu provides some site navigation about jobs and contact information but does not list any helpful information on location or site map. All these designs make the presentation distracting and inefficient. When I look into its content, I find the information is periodically updated, however, not fresh. The last update news is in October. I volunteered with Gleaner on the first Saturday of November and wanted to see our volunteer pictures on the website. It is clearly promised on website, the volunteer section that the pictures will updated per week. However, it seems that the company ate its words. Since the news is not newest, current audiences will feel disappointed and the prospective audiences may lose their interest to keep looking at the site. Despite the fact that some information is not easy to access for certain audience, the information content itself is helpful. For example, when I go to the Bag Hunger event link, I can find a very attracting event poster, the event date, location, contact information and even a calendar which brings you to previous and upcoming events. The website is written in a consistently professional and friendly tone. It invites interaction with email newsletters, facebook, twitter, mobile and visiting tour. Most of its texts maintain pleasing, easy-to-read line length, use the font size and color that are easy to read from the background. The line spacing is consistent and easy on the readers’ eyes as well. The text is balanced with vivid illustrative graphics and bulleted lists. The graphs in the website are really powerful. They are adorable and creative in design. When surfing the site, I even stored some pictures in my computer. But a problem about them is the size. They are so small that I have some struggles to catch the words in the picture. Thus the small size kills the informational effectiveness of the pictures. Glearners’ Food Bank has its headlines and page title clear, very simple but still to the point. So it saves the readers’ time and keeps them interested. Its name and logo are on every page and links to the homepage. The internal links provides identification for all pages with both heading and a short text that explains the purpose of each page. For the Donation site, you can see a description that â€Å"You can help feed our hungry neighbors today with your donation of funds or food to Gleaners†. For the volunteer, it has â€Å"View a list of current volunteer activities†, â€Å"View our Volunteer Scrapbook to see some of the thousands of volunteers who assist Gleaners every year† clearly states the purpose. The heading also contains a search with an advanced searching option. I tried the search by Wayne State University, and hoped to find their volunteer picture in the scrapbook. But the search gave me twenty unrelated Wayne community, Wayne annual report things. It did not work adequately. On a whole, I will trust the website with my information because it presents its information in a professional way and also because it is a member of many reputable charity organizations. Even though from my perspective, some items are grouped overlapped and they lack strong logic drive, most of the words are really simple and informative. To make the website look better, I suggest the following: * Make the images larger and easy on the reader’s eyes * Delete the duplicate hyperlink â€Å" Need Food Now† * Change the â€Å"END HUNGER† to a more clear and understandable title * Arrange the menu into a logic order –put END HUNGER and EVENTS/FOOD DRIVES sections before TAKE ACTION and PARTNER AGENCIES * Make sure the content is current and keep its weekly update promise